I chose to center this campaign around classic Christmas movies to infuse a sense of nostalgia and warmth into the campaign. The holiday season is a time when people gather with family and friends, often enjoying timeless films that evoke cherished memories. By incorporating iconic Christmas movie scenes into the advertisement, I aim to create a connection between the viewer and the product, associating the mouthwash with the positive emotions and traditions of the festive season. The choice of classic Christmas movies not only adds a touch of familiarity but also aligns the product with the joyous spirit of the holidays, making it a memorable and relatable choice for consumers during this special time of year.
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