Working out can be like a drug. It can get addicting, all you have to do is just try it once and when you start feeling the high and seeing the results, you’ll want to just keep doing it. It builds up your ego seeing results which in our case, ego is one hell of a drug.
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OOH
The idea for the Out-of-home will be a billboard that is using pill packaging as the main structure of it. We put medicine balls as the “Pills” and the medicine balls will protrude out of the billboard to make it have a 3D feel.
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